How Are Multisport Businesses Coping With COVID-19?

April 14, 2020 – We hear a lot these days about the effect of the COVID-19 pandemic on small businesses. Among these businesses are the ones near and dear to our hearts who put on multisport events.

While the triathlon season has not started for most of the northern hemisphere, there is an air of uncertainty. Some races have been canceled for this year. Other early season races have been postponed when it is possible for the organizers to reschedule them.

Having participated in triathlons across the country, I am on the mailing list for many multisport businesses. I thought you might be interested to see how one race organizer is dealing with this uncertainty while working to keep their business afloat during this crisis.

Georgia Multisports Productions

logo for Georgia Multisports Productions, sponsor of the 2020 8-week endurance challenge.

Race Director and Senior Triathlete Jim Rainey sent information about the Georgia Multisports Productions (GMP) 8-week challenge.

Jim wrote in his email:

“We have recently created a Georgia Multisports Strava page to try and help us stay together and motivated so when the pandemic is over, and our lives are back to normal we are ready for what comes next.”

The event began April 1st and will continue through May 30th so you still have time to participate. Running and cycling miles will be tracked through a FREE account for the George Multisports Club on Strava. After joining the running and cycling events, register on runsignup. With the registration, you to receive awards, a t-shirt and discount for a future race.

How Is Your Favorite Race Business Handling the Crisis?

Let us know in the Comments section below what your favorite race company is doing about their early-season races, whether triathlon, 5k, or other.

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